About JawBuddy
JawBuddy is a personalized self-therapy app for people with painful bruxism and chronic TMJ disorders. We are CE-marked, closing our pre-seed round with leading healthtech experts, and already have first health insurance partners ready.
More than 2,000 people have downloaded JawBuddy. Now we are bringing the app to the many more people who need it.
The role
As Growth Marketing Manager B2C, you own the path from first ad impression to paid usage. Your most important lever is social media and content: you define the formats, direct the founder-led content engine, and turn credible health communication into measurable growth.
This is a high-ownership role from day one, designed to grow into a leadership role with your own team in roughly 18 months. We measure success by paid user growth, conversion rate, and CAC.
What you will do
- Make social media our strongest growth channel by developing formats that reach people with bruxism and TMJ disorders.
- Shape founder-led video content and edit the first formats hands-on until the winning patterns are clear.
- Build influencer partnerships with creators who have credibility in health and self-care.
- Turn statutory health insurance reimbursement into a strong conversion lever from install to subsidized self-therapy.
- Own App Store Optimization and landing pages, continuously optimizing for installs and paid usage.
- Steer Google Ads and Apple Search Ads leanly with our agency, setting budget, direction, and scale-up decisions.
What you bring
- Proven B2C marketing results, ideally for mobile apps with subscription models or in healthtech/digital health.
- Full-funnel thinking across CAC, CVR, impression-to-download, download-to-trial, and retention.
- Strong creative judgment for content, audience psychology, hooks, and founder-led storytelling.
- Experience building influencer campaigns and managing relationships with credible creators.
- Hands-on execution in the early phase, with the ability to turn repeatable wins into scalable systems.
- Excellent written and spoken German, high ownership, and appetite to build a real healthtech startup from pre-seed.
Nice to have
- Understanding of German statutory health insurance reimbursement and ZPP-certified prevention offers.
- Experience marketing a consumer app, health app, or regulated digital health product.
What you get
- Full-time, permanent role, starting as soon as possible.
- Hybrid from anywhere in Germany, with one week per month in Leipzig and travel costs covered.
- Competitive salary, calibrated to your profile and preferred VSOP model.
- Real upside through virtual shares, discussed transparently during the process.
- Fast growth, a clear path to people leadership, and direct CEO support from day one.